Women have become a financial powerhouse. Over 80% of global purchases and purchase influences are made by women,1 while in the U.S., women now control some $10 trillion and by the end of the decade, that figure will rise to a staggering $30 trillion.2
Yet many women leave financial professionals because they haven’t developed a strong, trustworthy relationship. They often believe they’re not understood, or even heard. Many forge ahead alone, without proper guidance during key moments in their lives.
Financial professionals who start the important conversations and ask the right questions will create an opportunity to set their businesses apart, and they'll help prepare women for a long, happy life of financial security.